A new study claims that tablet owners use their devices to browse and buy online more frequently than smartphone holders, giving hope to retailers looking for a mobile lease of life for catalogs.
Twenty-nine percent of tablets users conducted mobile shopping over the Internet versus 22 percent for smartphone owners, posting a 31 percent to 28 percent contrast even for monthly usage. Soon-to-launch iPad-focused ecommerce marketplace Coffee Table commissioned the study that was conducted by the e-tailing group, a Chicago-based market researcher.
“It’s always a question of will they buy via any new mechanisms. Your expectations and the convenience and ability of the device to render particularly catalogs and products should be a powerful selling tool for retailers,” said Lauren Freedman, president of the e-tailing group.
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","iv":"15947b1e2d82c61c5d8e894d12d98867","s":"4fae64b5ba928602"}