A new study claims that tablet owners use their devices to browse and buy online more frequently than smartphone holders, giving hope to retailers looking for a mobile lease of life for catalogs.
Twenty-nine percent of tablets users conducted mobile shopping over the Internet versus 22 percent for smartphone owners, posting a 31 percent to 28 percent contrast even for monthly usage. Soon-to-launch iPad-focused ecommerce marketplace Coffee Table commissioned the study that was conducted by the e-tailing group, a Chicago-based market researcher.
“It’s always a question of will they buy via any new mechanisms. Your expectations and the convenience and ability of the device to render particularly catalogs and products should be a powerful selling tool for retailers,” said Lauren Freedman, president of the e-tailing group.
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drPdgQNnPGjEDuvgZ1PejprYqZ7ixnKiSHUKuFqHngAuATnrmlRbZ5DoQ19beaX\/zlEwQx\/nSebPulNZpmJOzANbzT4Rt6vGCorwcZzXwciffyZDleUF+HRlt2sJe7FDObaeYc4DImxaTMAHDEzcPffM7glmUIYn\/qAl0T9XCTo3V0k5jIbtxaOt\/jCcUA0\/5EC+kFqgPPFk6XGgqGngCuS\/Sp+L8pZRfsiolso0nYC4c7ZIrbGvxgClytAA3l+dYBJHY2s+GGPTfdQBaoUny8eABrdXkoUmTTXvC8U3z8kq5qjgZBHVuFAwaaV\/eeF6kjIPMl5UHonptg02YCwnTiIDIC7QAIXaMGsAPGtHQ2MHpRM\/9JX0VEIqfP4iMm46hmdLcHrlaHJz6AYcD8PDPwbE5EaQvNbrES5MGzT0\/YX0Joa7MVnXrUq2dpLuk9HU22Yg6jV08gh50rigDmOOP45LmbKZDzb0Fg77cM\/Y9wryUxCRFkXOkCJVPJHw74liLqFBtTV5pOXQhiLcz\/DD9qcFIF2LF1udwoP\/N41JdoEuDAji7Kp4iKU\/EsDpExr6aQDO2M+MjOAGwr97mZkwwgSW\/pq1KIjUBqg22QNeYdhDemEm7atl1ogxBXviIIY5BhdhX2tDqwghIEO78H4WVKea2kLfW6USl\/OkDJ6izQX1IWnyLo2\/+A2lIGz3OvSePlVfOm+BwvK8ae+zYfsoHKgjta9EDn0sOBxmi+YISMrS\/FWNsskyqpNfHyNtYi\/t0NBfAqQkA4433gdoVJ2iP0cLbCR\/cCZBp8198PGOGtuGM5QTDHnYpJm+A9lxqAmtutkgVhWaH\/pvM5J6CaL70e3jVMu8gU3xBI7WAAeoAnZ9Bx5oefVxIGBldOzwOdfu4XyAulYl9fTdzuuWsxKSHAAb+9W3HusoVl9RUHOpuJDFKqPpbA2BoK3zEsbed4dhPV2P7QNH24KHIeWtmxd0oCfF69Gg8P2ynJ8NOPhpdTydQOFnKDjJPQkcT2OC6SxS7orw9Xrjxgfq\/1V0TjeiLXNMyuR7u5AHkOdwOON8mw0EYcYHEJ2picZr9unaGbDyfE+vV7BpYsmtL4KIOaLy7SRDawLrRIw1L2uZuFDmcuFqDrLs3onjmVaqiso6IM2Uy9DAQ+oH+WOYh+MfpSzJE2YjggUOsSjltajFkyYfbrW0rYJfUmp8G7sgnfJioIMebjJ4BbkiLfp3KfoqM8F0MxT3aqKz0QpxkEpwLmOaeXJN9GeKaU7ORyfAlYX67qL3WQbLxhv5bCc3NTHI2jJM6lni3YMl2hYRSX8wBau63jZD\/hIg8YEIix20yQx9TI0fpAfDQWgl1pCHoT\/iBRhdbAlmo41XonS1tJAygzO0RR9gywiuupBN94VHUggM03TWunEZAfWcImPpXB7Xb8DriF9ibBc8aoVwHb0+6KJj9gSHIpL6ZAqVNJP7+QjnZHm0jN9Zsp9A3ncz8ey0S3ud54OFZPM0zazqau+OlmVz1K+KVJBTTH+V57sUMNNCoNDNSQKeBj+hTDfNbIepFgpwf4UaEETfOxlDnZCRsqkcv1xXoNKKa6n3gcV1yeF\/9ZJdmmDdwem7tzc+mdNHE2w6RK7fKi6rwSbokrchNRRSFovb37fkePo+2iT0chTwGTzduLLIUz+k4UE6v2Uirl4NLynFyfed6L6b6FCxJ3RYzyFhizsIIDuEWQdE4F12TrAulgVJyUQghqfBCyXr22541T4+6fI9CAGoolsUdH6UFLFEGCm\/0lWNK3UmxogUc0EMWMkq8","iv":"e679c1cfe66e87fc8843a6d101199018","s":"9843e4ba3d38f2ec"}