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Mobile

Bentley, Cartier strive to keep top-of-mind with app updates

May 17, 2011

 

By Rachel Lamb

bentley-185Brands such as Bentley, Cartier and Hublot are realizing that the only way to keep themselves top-of-mind in the mobile space is to offer application updates with fresh content, features and interaction.

Cartier, Bentley and Hublot are taking advantage of the fact that their customers went out of the way to download the apps and are making sure that the apps do not get deleted or forgotten in the clutter of an app store. Apps are personal in a way that other marketing is not, and brands need to make sure that customers have a reason to have that special connection.

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  1. Mood of global millionaires in the pandemic-era
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  3. Preloved items from Hermès hold highest resale value: The RealReal
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  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
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  10. 2024: The challenge for luxury amid global and regulatory changes
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