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Strategy

Sports and luxury – Luxury Memo special report

August 21, 2017

Luxury brands can work hand-in-hand with sporting events for mutual benefit. Image credit: Ralph Lauren

 

By Danny Parisi

While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.

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  1. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
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  3. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  4. Head of Bulgari named CEO of watch division at LVMH
  5. Kering partners with International Trade Center in Madagascar
  6. Nordic nations setting luxury trends of tomorrow
  7. New Nobu residences, restaurant coming to the Netherlands
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  9. The prestige play: How luxury brands can dominate sports
  10. PPR's brand makeover as Kering with owl motif to show new cultural vibe
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