Marketing
August 18, 2017
Digital channels are increasingly important as a recruitment tool. Image credit: Longchamp
By Sarah Jones
As it becomes more difficult for companies to find the right talent, organizations are increasing their investment in employer branding.
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","iv":"1789d848c2e8a67fc3adad0996b3d998","s":"d94092b802622d8e"}
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