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Dec. 23, 2024
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Luxury Memo special reports

Sports and luxury – Luxury Memo special report

August 17, 2017

Luxury brands can work hand-in-hand with sporting events for mutual benefit. Image credit: Ralph Lauren

 

By Danny Parisi

While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Rolex partners with Melbourne’s National Gallery of Victoria
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  9. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
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