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Nov. 22, 2024
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Jewelry

89pc of millennial women prioritize authenticity in luxury goods

August 17, 2017

A still from the DPA's Real is Rare campaign. Image credit: Diamond Producers Association

 

By Sarah Jones

Despite portrayals of the millennial generation as anti-luxury, a new study finds that most women in this age group would prefer having fewer items that are of a higher quality.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
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