British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
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","iv":"95dbed066a31ed9e14dc06b79e956f34","s":"e30b057a99bb44f5"}