British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
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","iv":"fde467e1aed2f54426e2e25da7c6cbfa","s":"c4ce618b73d124da"}