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Retail

Department stores look to adapt to shifting consumer search behavior

August 15, 2017

Department stores need to work harder to combat the Amazon problem. Image credit: Bloomingdale's

 

By Brielle Jaekel

Hoping to combat problems caused by digital retail giant Amazon, department stores are now looking to paid search to increase visibility, according to L2.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
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