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Nov. 23, 2024
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Apparel and accessories

Should luxury brands embrace pop music placement?

August 15, 2017

Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace

 

By Sarah Jones

Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.

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  1. Ferrari, Chivas Regal forge multiyear partnership
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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