Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
{"ct":"SPJz\/MWqWBJ8qqF6sxJr1dRizCgsJW1kGGjNauZEe3Cr0wQDvYiilmMXrV6pLZRAI99KwLnkrG3YLT2w3+YY46zK2LblgecA9tAthbAhX5p21neVeBy1Aj6Fcm\/CkgdeLZQdoQFh1KSiK2dfoavGvUrU86avk5v0ojNh4nm7mR9uOgLFF5hm49lZ1B\/g2SpqopFHiHRbuTrSxgrz5mn9nZn6f2RnZSNvZHGDOUwDY7G3XUMZrS1ANK\/an59GhoHQaCKuniFFrqC3SfdEsLrVQZUwmZm8fgUwRaKu3twCxqub4Ia6+zFSVUfWf5sjARXI6LcF1UUx5TOxfyL9XDI0HV6v+HjX6P3+Z4n+QvzzBLiUtsAwo8qjrKEw+LXD2x467rDCRli6HZ1gF1uEXpECVGgEcd+IyzwEuNK18\/DKLFqjlxXv3IXAPee8uSX26IAZ5TowqI6XBX6z\/siQ3yo+Ep75E8PkySQcNXlf5HbK5VrVaUyRQ0cWYGxUyHRiu4\/G5keN7Wg\/FSbN3WhD3Bh3zsubCjUEJopxfJ3uR98gSMvp+lXRPvuAL2zsqPuO6ECm0nAJ9RZFQq0z9BQZuVeyLSnViZZknjHPxSeRldkScUVF0z5pH9GCuxkrveYmoNu4tf3fZ+68MUu2in0QnmKVbz9gfcVXq83eatuXSzyz7Hg0u+g7nVV\/TmZ72RlnLWH2\/wvW6XE8jzvhSqjiU5hndEI+OQb9G\/OmYicEjtgnO+ef5FphvCe5gGFrLyZ8oXDcVEzCZmZk2\/uVkb2zr+6LpgoXfYjLR8wwuCPNjrHP7wSXKN7KJTyvNF6p5BKYF78M7YrtLJQEfUuoChh3xJgCxFKrUObrb5RTKBGxFUU88V7x3jSe4rXQKqV5ZvEUrKNBqrFbHAUlxkzyjUb1hoVQGUP787PVBt5xpK1NqDIM\/\/WGJtBMP3f\/fyx3CpfHIsLYuDo6gLBVyTBnT+QFHDoSLbjXlYYP+J9FWsvjmTUvkNUf\/beag7b8Uk7lTNygSVY6bbvodoPxF5\/wUFiUegrGC0658DO\/PkcveUT3UO1YSXtm\/rG5oXqyewIYYM9Ci6tfSU4uy\/9hnV7wNZVb9Q3ef8nXpDOpumitoyqhhhfODNmPXZ8cHpQrTqh9OU+wnbZPSGu1tSVae8lZDbDR\/K4MlDMrp5A7qPcW1efBD57Jz8D4dwYfY5Ze8hXrv0TYnkalIX5woYGvKx5ymdTMlUXsmThAPN5UzTn3pGzTTHLj5alRXCj+mCYMra3O5qIUznqFU7wQZ+QJ5RCoWpuwop8Zmh0XZs5IvcRN9hrmbR05JotGOzr2m\/CC2bx5e\/msZ4Y1jZV69Kn4edvVnJ5xcZOvYZ9ScLn61jCThmqzebzIpkymF83E3WIP4T2UqDBLKAvJ5KDw0hRqqVzR\/FoHRJo6wEPFPjWt2guzLMir5p1E7UopGfH3Uz+ivSW8EzMmqQDg1dtKpyzb2yGLE77HWK86JeAn5ELYuq2KlLo8OvnFu06ecbKypyKzlPlrE78z0nPIljVvmblpU9np0A7ar+2izTvBKEQGeKxA+z\/Wgv6mBF7CQ1HqKevhvFqS0WSQsYasw9DwndFEhoGg5kRbqwF8AJ9ISqQK6l7XUTzFoDapgWGedgVi4CETJxEm431xG\/M\/OUxO6pM9bMH\/tRU46bjYRhymqv+biJvCpKDmMz9zodkR\/E7iYV8O3P+VnNk9+Fb7yIdkBl2ghQvSr4Rl7MVyyXQzOXc0xmwa5j+TQ8MQnpIiww8CE+Zap5UGMoWAiWFsrOQ94dLmZrvDNzRRZ5OFpbsjpQxU6khuZwOm1osircYuJr0hoSzkyzLt1SRgOE9P0hieWDHgeIYbstEVhK2eEWxNqQCrvSuqBC+iSbjV2+7kc6Bo0WyykrmS4MFkc8L+A1zLqp84RNV9y9q1dH+WsY9GGedpjOiZlHCJgZPje28Ym5Uj8Mo\/E1uPsI7F85urQhyxfIwb3O9XKwNoLT9pTNhRK6rHPVnuyvIyOehklw4y7OGNETNl2TIwLf2Lm+qDWzE7BA2gA87ZCqb25OW+pbLaRm+0SeS8pJJC2rGljFIQ6cE4U\/QuOFrvLBxuS8VtkXa6N4colk1Vhxc0piWfYjENw2s\/VtZrEY6KRgjdG1dWS4PB9nkcOKz5FvvpN2cCNuYg+IASvDxwQl8O8UiO93b0d+PxPMjzl3427ckxD5MG0uDsHgiDqDSh3B4YMAcLj8m8F\/FU\/X9NBi4K578m4WjbeH4GvTGXD+R1qNNE\/xRmtGhvLR4HVH1SYYfdpig9q5n5VbjbECC9Wi96by\/RR68sNbr1486HO3O1FTBKNmnS3jAoR3W0vEg9HYXJ\/pSJolfQhknMfLyEzS4OM1lT4AECdbWhMbYWc3yFm0j3SSyD4StNsu92w4Ow20dWJziTyw\/yFbdDakyCXkKUlTIVp7j8liYVchHD5uec\/miK11fz+1DHDVitAWdDUU\/hZ+v2QowxameU3G4yQrsy5sKz6ixDcAZDJiqjBlUFIzq9CwAc80yP4xt7ih5Q5NUsRee6TP67Vr7apk2yVCXRULqFLXQTmto2pt0IvGGn4Z+36LU4+cS59VfvobrTunWtl8pcfz4P1k9uha1gPGTfyeynGZIq6M4lKN1fpAiEOBAgNsufqR9VYkjMY1TP8EJZ5Zlg6tQJTSmI6PQqonVrUOD6KwqIA1ErtgPDKgK58XoMIO0z+E1dIcpG16GZ52GR\/8nNoo\/BI026qhIyWCSZ2EGwtlfLCsQyGTPfkZLTGGFR\/jy0rGUqGS0uWC5QY0b3\/VHwK0NkR982od9Z6ioioXMx9Y+RqwzGZxHh6DW84PM\/OdvQ1DJmFI9jGKLtiDFE709zeCUCK+uISOsaQAj2XlvhL2jsFEBQ0kVIJw59OyDszIsLRLFuYLl8rujDOvtt1SBIasUH0i9eZrQW6\/qsWfIYK7EXRpzO9phQXS8zAE1d9Iy6RI0AKIiC1u3C0g2cu8hZ5HZO95wiGPvlaw6TWUWbhpX648n\/JP6VzwVhOo5dG9oFG4T0d6Gk5PXkn5+Hvny0baBgpKNEZMzs+b6YJVJ2l3zesUmC5ucGO6ZPpvQu8sMWzWp+IDFINfeosqKUg3KvhX6by\/vg6sxXkCbDvE87I0nXDK8KMW4XrS5O4bizj81435iEsk+02tNefKbDB8qwpNyr7ifnFJpbggIrXhLhMVeILoZFtRySKd4bSaKlKjI\/JRdU4nlbeYsXpLaaRM\/iGXwtK9BXITtT5k9G826m15WFcMgEG\/v5u1EcLjRH\/liAVEvE7U5WwlB3Z7QyHjH0KrDplJT8PPN+hE2wlWuyevzdBtWl87khUFhmZ6z6UAB++nX9xqmJ83S5fngXYKECg3dJ1OI7koP9VawegJ0ReoJvlwuMYOzRYd0lFsaZ+h0p+AFQfpCs3BFriarv3BC8BGzE83LGLIjunAJpgr+vBHdoFLtvmX832caqRkIQVk5EINnAFH5dDng4BmmJW5+ehCIqIQuDdWZoyszIUDI+N\/P85C5N\/R5oZotSdTUUsM\/jkiuPNaLo+ITAo4rCSFahkNca5iXrA3z+gXya30gT6khVyFhAMUYPgfV8YgJfHhlxzqbATPr8hzoYhyEQhG1EvLH3ijZTv0kVP5pozV16PrlNJdrPRvVH0aePqkBlAGe4F0YIz+SjiIJPUCWKskwT5D\/sV9XqRkkvEM1NgaFw4NpOdTjKisPyIDZmU2A+T5lyoNAq\/HZb5H\/hLY1zfe+h0sqhx+vcwDs5vqUbA+2WAJcDvCqAasIL8vS+Dhefu3sBRh6glJs2ugB92eozeApPd4Axqf78zHxEfu5VyfpwxgIgUB7DFADORQJFUP1Kj\/Blu+I9jdSce20W0m\/QXX2R0\/Ginjl3Qe1Ajw2E\/yqECz44t2S0ZJ\/PZLzNOo7Wgl4JoLTTjgnuOfy3v+ZdTVJok5Ji7pKni3SBnyrel1G6seWCCrcAaR9acDURbmxGuQCjCCZIxzqGk3WP53xhro3J3WHbsilK388E8TzjpuE1kkudJg2Zc4HFLNX4qJktQD3LRdrUREiCD+AxezhLLZ3+PGy3aKREJTLDMUwbaaM8X+40ED51sfk4Ao5K645+lmVQPc0o9XujqP55Hppqz+C7RAa5O+SRqP9hV4w5qUen2eOQ3Fp3GxqTIgrT2cmCvhOAr72cAnAWRST5ws3vrmW8JfV1PO8jD+8VgI4cVyAiqKwIX1hdCg45bVUOaCEaQxisiSueaPNaIl1n75HtRQQVDEpm0JpjC8f0HS3OCzVlf9ujuup\/KNutQ69dyZg11DfugMPT9spj3uhWVT+wMW97P1GvWm10G320HMBl7cNlBMbwgfD4MUz6bq9J2eyqCE+yeBZD2drgUX0Pzk3tc1NzTd1Ro7U19l65OBxSO0+UcNdGhoVLKHhbD1uSN\/M0M\/x9EbfaCGL12K3xv2NwYE2dYDm4g\/464YDEPG5qvz+laac0ldmqXrLwX\/irRLABz2D\/LFvIJfhpctQQW3hvgNI6fN5jtVvtuhkvxH2M+4rs7SV6hF3DTurfY9dNFbBn78WPS1j7rylfJ9Lp2exXBT07NKW0I9DRDjUBc3RaIcZdDnMfOM71RSwDk3GtL5k+9Q\/HKmyj5qUehmTNTLDQtDjaoeI4P8RhljPV8dWBgNWWhNTgp1vP06Vn3HjffaJtgW1WeYC6RQYdf\/D3qh\/k3LRg+cfS\/1Ps\/ym+ubGPpy3Lna+HYuLTYfvyd5cprgKQ+O3qlVGsbhcPLG2lbhK5N3T0BQjKofYqo9PNUN5po969VqiCVgZIwloyAKB3GTsIUdo22TCObckrzhTrPGndCBtLp22hLuh2Onpz7I2jNQBjoDToobS7QPlEKZX9\/sM6u1XkYpHNOpH8c4t2Hogcu\/QCbNZd3njvSADg54PGs5WbMEp+YTEpO3wS\/qrBO6MprnwobRSJ+GTgdr3yg0Mvt51Ne77maGgg\/YlgSsuJ6WoTZkoP3J3iREwEx1O3x16mD2KDXLYidi3LCmMXxPF+oZAeBJNXWqsbe6pzd0KZokIzRE9uib7ZxRIHdul1147c5pVkJbGi9KhZVDyLzD9gjlwm6tQZLEDIAHMiaS940jkoWGIKGlBvU1+g0VZPsg4ye3dRfPzzNAyWCVl6RKVGka+gNrDhNZhq4dbIbV3AhCvaNuxjEnGlZSPHwXnuD4N8b9p87H60GHGsAJafwjk4u94qSrtAh\/Lo5cjk0mziQ1\/IINCIK03LCvZ27ZN9yoM4Gfp6cu9aaLZdVLAKN0ieKa+CC+HbW6t19iwkMRKZCQ5b0iZZx\/i9M+KGQY4Q1V95uTNEFMFL\/cWEB3QWtl4qBXmYaxyOPA1d5G6WRhvuvK0wRD0v2KwT4IYvizdlGr8GuJAYv8\/tLFlWMshPS7MsxvQlWhryY1Plan1iHCFvaFv\/CKajimpht8PPtsPw81RIL3BrB8nADbNPprIKFClxAcpyOG1c++xwCfKr6NFVZhlt0Lk7bzX\/yHuscFGfUs4BjRC5sbMGx8dSqulKSd++cmeg24zI7GNLzU2BmIcfZrxD5up6OmjXSW8G0yaWuLa7+36bvOcmx9lZ2hT5c0Yi8G73LLFt+UbgzqMo55\/4MCV\/poJo+NKQzMULPxmmCgLCjCCnk8JLjiU41\/Gp9hj7y3wMz+6pdCAoxrDiMJX2Pzd2OPs9mixtK7SrQbKCnyXd93I22kO+xaXbvPhhmsRDwPBytfs4hfB\/6Q9YzZFy4XjU56zr8WQAKHURIwCpYIKX+v20BdSvSJRYRUApCm7wykkasPAWY\/j3DNNs0Ok98UYf1Y5kwGLjwXSr5ZtolTL8cO+DCR6lLykLV+wuP59fYucbfZhrBxVbVgx7iuX+dC6Se8hwUPZLBDx\/pQsh5qYoLhsNpxjiR\/JTKIXzWmpppfYUmp5r7U6Hzoi3OOLtUSvGdNv1qKGhWpPGdwL8eJykJgBZLmzBSS3rO44q8g6qeJEBHypE1e4GLy7Mjlx26FbRFUPTIJElgR+OBe\/sImTlnlBn\/WhJy\/YNvd6Y7a\/sROUQXhspGBL5M4fcYkrJqA5RXI0i7KYsMNQn91s0UbLXBh4FVHDH6pX+RgXOtrjURCC9TI\/tpK3f7HXp0LnuiKHEY6YtmBv6370FRhRvggd47pEQK+fj5TrQVsSyLL6oWfzrsd7jkVAWRqMfCgIMDEv5hOIgjATszIiqp3\/byROCjFbJv1Bq\/v2hxNf9WTpD6dCT3Mfyevi02mEIJvaLJzy8Y5utPGaEfQ32W\/+05a9BVoztd\/fJso0xAbdEDB4ErH0Unqt+3WRQwhakH8UYKzHSu1A2P5ZAf8i24ckws6Tg+wHDSPYAUvEZbTgYW45nclXcFfqG2dEf3oAlMvJNROKxSnGSx+IhhYpud12gHB05+Ig2bfcs3mQpYH0Ds0rHdLHzEj4CpMs4uqxHlgCq\/tQ2bUjmW04qJCMaa6Xq1GgnlUgplGgdfVyAnjbmPtnmRrG8Ew6kboZcIAvXzapdVruCXdv6shHTbKSOGvi8F4unnLtWairhOU+kd3VKBlWLW7YG3y\/+++s+aSadEIo3ke+mCSg5eLHAeSlZF7ZSacU30vEJFnojtrj6rH1zXGXvG83zvG9j7bncYWhiapPFWi\/JLTKCl9l6KPOH454eSypMs1Jp0fmTihnPH8YsDbGNJeAn70AU4oJOGzyjHi+C+pMugqWiV4Zf6OEAV7t75FK5l8dmjHjuB2gTOZrwy5KsneUfyC8Bmz08A+NfS3BnuW7rST6QJtGQtr+iviUTWhq6qmC1qIkr+WJWhVD6GtXgB9bqPeqgNFcHeVCTJECz9OQlIKkd8PAz3xwdigJan+lnTX3do72xCk0tW+ALnnO5Vz9E7pe7zROdr\/UFhh3cLfJOhCRlnj9cIyC7cSn\/q2p9fhde1alzrUgW1SGOr3vEJskjLht4RySCU\/PrUXT2i9n5WJNXEjsj5KkgGDog2bPgM3gCOroY7BDblt0nuDkFJDF\/dKzvRYU50KaaEAXaWySbT57KUSgCR1OS3h3+F3jif\/ZHGplaiKhpAL6XGESTNhkIqKAEP\/NGtf3xQfu+Sg4l+j7i7CvrX1Dy+2hg+wt6+1jA+BlmEtn8X0T0YxmpiCk1irZScO0AuPPtZ9x9+SEG39BlwEchlQukiYvWP9qa65RM6lJda6rsnLAAfbFR6wa5jVbWKw\/eMpKyJOlGE3ehB4yMjuWPeyqETl0nn4UKDvGpto+aJbPi5q+KiGJgYeWjJ2+8Gsfd8\/oo4enxClgTJmVTDV\/C+Se7tphy11shXl40rdT2nnnVjEJFTjnvTlbxdipnsWXCJtNbqlJQM0vZWPFt793wF1wOildzOWWI2gozHmJzA7oR+7wK69gBE+7jmWliFTjt5NSZVJsPbsJLde6MbUb+x5mkFs5Ps+Kyxy31ZZ\/Ni6aA9UqRnWMyZmk6VlUOMqs8brPDgBg5jzo26ZPslZpEqFCI8sytHvHf8lIBiYKcGaYllzkPK6nQVDLMe0Ick3F2AxOf8qupUHW1q7xpQo9h+rN0zmwnxJbzZjogSVFvM9SLvGRiY1Fqbbc3GGo16WhFR6A3X1s0La1Hu5w2WzfCqmVsoo96nMQkYUEasuDdPAier22B6gTpsahwBM646EC6aF2\/2osILf8N8QBHZTursj8GuHFY9ZzY7y5L+9v47ZmOy6bwWUqecqQH3SrUmte3Xk0b0uFJy8cuSYkc99+RVtM0xtXOIOTJAnszNUkwcy\/gglF+dCJAwchDyJFt7O9YHRKk+D+BCX8+4QMtIW+jPI1jrtQrpye+07kQJ4edi9shfoW4SZkI3196wtgT8Ev9xegWOHF9IAOOMuJWpUW3X2uUdOMExMFs+YS1S93uLU6i9smrTV38OQjvgVnVrffYyApVofbWKt2QZrtnywGXs4QEQQ+F4xI2oYbOHdF4or5sKhhby1YLEAvyDhTDRG\/bMGnZfbFp5qvlIB0Qtkf2EdmqpzH\/NlrDyjOaMzgJhcm9QtAFzJBoUqqIrzKquDAQzJy8put\/Uy6H1O2IRLhRVEE0LUY87CjMRjhtFMlf0Vo4ktnLaWDqvQ1P1UGD9f43ipPUFK60Ya8xTBeZyytjO6stPL9TPfYr+Mh63brRUXMyk0x4fdcdQloWmYLLj6yQS22z+sfPOtHgTQRDzp6LU\/c4objrUyyOfH4FFe48AK0gbMIdXU1xojnO9fjmvmknH5wW1KajGpZzrPH7Op+glGidcqd57mWTlFVWELF6bW8OguCQdO+9Lddnbhh571XKo3NG8pYFkLxKLJlqAeChZqmjdY8GFOUGf4qEozvwa7HxxLADZ+lCMqtY8mVS+xM\/nJ2wy3FWFZGmpvySgx5c0r46mO2vgrPlWFWNAGXuELn2YxJuR1j0IvcQuneCFvJKVB8Zlr+gx4+bpFuuFFdV0cIIM9x8aMkRZcBBNyFhMDOBR3dni1WzTIQWTIC3wATpbwt9MnnyON2epaNWs8OEGyTUsvqljvv+AShJTN9ROV0nrjQx9uIXAEMGBcDNV1+bVa8OyE2EX3S21s5de3d1NCzZudo7FAOuE+L+ZAHTocbv\/5D4Tzddnu1IO9a2pIeQJvgwB5GFBzyUzkjvSaFpIpa8PsjIYAoO2iv8VZyTOhSarM5DGysD+5VrZFWxBTcS9d7xI4N+odsXwu+XwDsLW5x4BbQExRuk2Iq7NiajpEItou1Y6Y70CjDvyan2WNP89KRTIkGr47jAtyDwtOKwqmteJmOcAS1kJDv+0OFrzZNbjZSbxyo76y56TnY5PC10QuHH9LrlGgAG88mbbBuUujSnazoTOVEagUskfRLMq\/SN5S8Pp4gMH3yB59rQ+3ynDQSh5QT+xc+cD2NhAXlycPv7i9JLVW2rgSdmelihBYpzrEkM6btvGWSgAxZID6oJ1H2ZJE8Cj4tez4u30aZ1w1yxvraqX5hRABjGtVwAQIi0fdtKREDVu+mD+jr2FiFyKJAe8hzWto\/\/+B3XNNAISW9t+DWedEc19sczXdgRq+Cp+vg94adQxi91n8g5ezoytejuKStrsaYGz5sVYwUbDx0X2f4YHiojv3lNNKIQFSt3WRrvIlvfXcnoa8\/oeirYZficDJ6bJ1OhAtVUA7wPJtK4Jwqcqt0PUyx0B8Nyy6xOr0Q8uWXTr9zPDBn\/+7e7+UrfBAWuoc7Ve\/lGIjF92EUmyXI2XugX80J0J3SG5dU8Ibp5sjeOGe0H7du5Lw1Xod6TjSfYiqS\/stHSVmggjFlPQSIs4BzuYd4r5C6PWCFlxFGSryuD2jp\/5LrzaR6cB4Bd\/pI9V16CWODzz3Llvina3KnycgT3Ij5dqp9pDw1yDLk5veTiXDAzT8Ibz\/x7drseMsxOLjShA5bRkqANaaIAF75tmCkE4hvUoOmNiqx60byqLF9A\/mjcTE1kf77EcqBjBhzyJpOEYGX6ctbvgl18mlafsog3Zff7dkX8YS+sVZ+RClmzcUrED0DE\/6VfQYS5cGl6RRTg58A2nX04y\/ybUjbdzFclRi5fpfnH9kT5C8Ao3Q59hBzlx3\/iVD0F0ZckustfTxYQgnJpcOheO7HntWElEj4h6srPlDeIKNWisQJbFTJb\/9zi\/BKKvW\/Wyy0NIJIn8W1UFM+a571wuO+LfWi0YcqcmbMvYaWS6NhuaWpK874NE6iPRkTSAXE35kz9nnQ27tJRAFWjWrgH1j8+WRgazUkX5H73PWn20AMbx13sTjf6IYFT0DoXc+DPZH5ftctN4uY95MYKSNnmN+TZDgPH59OGBcQbfEhtsQUNpYLQkPglaliRc8h8QvFJcFkjp56\/cjKPOLVxwOvdFSC7aaLL0fwEu+PjPZfLYqmaYoRLDk7jGTnuCSN\/+xPivzp8gtR+1onjPBroww2wOF0N4XHRhVE0jCYZ3TLjDVAkdTBKiR9tNRSy","iv":"f848dff810ce36686ed2c17a02f02d87","s":"5324e744c28164c4"}
Share your thoughts. Click here