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Marketing

Chinese influencers have evolved from content creators to ecommerce vehicles

August 14, 2017

Chinese social media influencer Mr. Bags was featured in a Grazia China editorial. Image credit: Grazia China

 

By Jen King

China’s key opinion leaders are causing influencer marketing to evolve from content publishing to drivers of ecommerce sales, according to new findings from The Luxury Conversation.

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  5. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  6. Nordic nations setting luxury trends of tomorrow
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
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