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Marketing

Chinese influencers have evolved from content creators to ecommerce vehicles

August 14, 2017

Chinese social media influencer Mr. Bags was featured in a Grazia China editorial. Image credit: Grazia China

 

By Jen King

China’s key opinion leaders are causing influencer marketing to evolve from content publishing to drivers of ecommerce sales, according to new findings from The Luxury Conversation.

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  1. Ferrari, Chivas Regal forge multiyear partnership
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  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
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  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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