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Retail

Ecommerce imagery influences purchase decisions for 47pc of US shoppers

August 11, 2017

High quality images can help introduce customers to products and complete the purchase. Image credit: Karl Lagerfeld

 

By Danny Parisi

Almost half of U.S. online consumers rate high-quality imagery of a product as the most important factor in whether or not they will purchase it, according to a new study.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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