Symphony orchestra New York Philharmonic is engaging consumers and driving them to the venue via direct mail and mobile by embedding QR codes into its mailers.
Consumers can scan the bar code found on the mailer that will direct them to the orchestra’s mobile site. The mailer is focused on this season’s attractions by the NY Philharmonic.
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","iv":"e6ae95af8e07a09fbc65b4ec5060bc92","s":"524d3e727e9858ff"}