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March 30, 2025
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Marketing

Luxury most prolific user of live branded video: L2

August 4, 2017

Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors

 

By Danny Parisi

While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.

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  1. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
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  3. 2024: The challenge for luxury amid global and regulatory changes
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  5. Zegna Group raises sales 2.2pc in 2024
  6. Nordic nations setting luxury trends of tomorrow
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  9. New Nobu residences, restaurant coming to the Netherlands
  10. Gucci names next artistic director
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