Marketing
August 4, 2017
Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors
By Danny Parisi
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
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","iv":"6d93ccecca6053a121bf617fd5283fdb","s":"e362e98e435d0417"}
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