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Fragrance and personal care

Michael Kors offers behind-the-scenes look at Sexy Ruby fragrance

August 2, 2017

Michael Kors' latest campaign and fragrance hinge on simplicity and elegance. Image credit: Michael Kors

 

By Danny Parisi

U.S. fashion label Michael Kors is celebrating the launch of its latest women's fragrance with three short films to showcase the perfume and provide viewers with behind-the-scenes looks from different points of view.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
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