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Dec. 23, 2024
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Marketing

Top 10 luxury branding efforts of Q2 2017

August 1, 2017

Stella McCartney's Clevercare series. Image credit: Stella McCartney

 

By Jen King

In the second quarter of 2017, luxury marketers took to leveraging societal topics, such as political correctness and sustainability, to link brand messaging with high-end product offerings.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Preloved items from Hermès hold highest resale value: The RealReal
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. What to look for when buying your first luxury watch
  6. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Global millionaire count to increase significantly by 2027: Agility
  9. Prada taps Emma Watson as beauty ambassador
  10. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
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