Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
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","iv":"39a515dbb8a5b122a25999c84b4ac9bf","s":"0da0d1ad46578afd"}
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