Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
{"ct":"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","iv":"5b2356597675f63f14b7ad7ae00901df","s":"4c4acb421667cbeb"}
Share your thoughts. Click here