Marketing
July 28, 2017
Wine cellar with wine bottle and glasses. Image credit: Rémy Martin
By Sarah Jones
Virtual reality is opening doors for luxury marketers to transport consumers and create an immersive brand story.
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","iv":"b9435ac57bb04fc18dea755753a37230","s":"a9088ba9cb1da84d"}
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