Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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