Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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","iv":"d77dc17f38f377808e4780858a773943","s":"0d7640a3b057097c"}
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