Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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