Marketing
July 26, 2017
#CastMeMarc for Marc Jacobs Beauty. Image credit: Marc Jacobs
By Danny Parisi
Luxury's ties to the art world have often translated into promotional films that are evocative and aesthetically appealing, creating a unique style of video marketing.
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","iv":"bfe98937e8119cd3cf5d511384009803","s":"bfaca12662fd0542"}
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