Marketing
July 25, 2017
Sephora Virtual Artist Looks. Image courtesy of Sephora
By Danny Parisi
Mobile has become a ubiquitous part of consumers' lives and in the marketing departments of luxury brands around the world.
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","iv":"d9d66ea1f3e3696b1de2deff83306fa5","s":"3f2893034e40defc"}
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