Marketing
July 25, 2017
Sephora Virtual Artist Looks. Image courtesy of Sephora
By Danny Parisi
Mobile has become a ubiquitous part of consumers' lives and in the marketing departments of luxury brands around the world.
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","iv":"ffda471d37c6a22c5b5ac34f59a9cabd","s":"8aafde89c6b4677c"}
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