Marketing
July 25, 2017
Marriott's merger with Starwood has made the two rewards programs one of the most successful
By Brielle Jaekel
A new report from L2 shows that using the phrase loyalty within the subject line of an email campaign can have a dramatic lift on opens.
{"ct":"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","iv":"7ca54d1e3c2194acebd07f31da57e205","s":"e9f1b63c354cf0a1"}
Share your thoughts. Click here