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Nov. 23, 2024
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Retail

Capturing cross-border commerce requires currency, language choices

July 24, 2017

The move to sell its Possession collection on Net-A-Porter marks a new acceptance of ecommerce's potential for Piaget L2 emphasized more options for international buyers as key to retail success. Image credit: Piaget

 

By Danny Parisi

With the growing demand for international commerce, it is more important than ever that brands are able to fulfill international transactions, but certain elements such as choosing a preferred currency or language are often lacking.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
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  9. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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