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May 21, 2025
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Automotive

Lexus plays sidekick in latest Marvel film

July 21, 2017

Lexus LC 500 Showcased in Marvel Studiosí Black Panther. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is putting a spotlight on the balance between human and machine in a new campaign that takes the automotive brand to the big screen.

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  1. Audemars Piguet pop-up exhibition opens in Shanghai
  2. Air France reinvents beachfront pop-up at Cannes Film Festival
  3. Mytheresa owner LuxExperience sees 3pc quarterly net sales bump
  4. Richemont closes fiscal year with 4pc sales increase
  5. Burberry posts 17pc revenue drop in 2024
  6. Mercedes-AMG unveils collaboration with art collective MSCHF
  7. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  8. Indirect coverage delivers 77pc of brand ambassador value: Launchmetrics
  9. Chanel continues support for women directors with upcoming Tribeca Festival talk
  10. Louis Vuitton revives Michelin-starred restaurant in Saint-Tropez
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