Marketing
July 20, 2017
While the ASA will still allow depictions of women cleaning, it will tackle ads that show cleaning as women's work. Image credit: Moschino
By Sarah Jones
An advertising watchdog and consumers alike are calling for increased attention to how the sexes are portrayed in marketing.
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","iv":"8ffa005cd2a76fb6de3be95b4a8cb857","s":"e6f7a43296b328ac"}
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