Marketing
July 20, 2017
While the ASA will still allow depictions of women cleaning, it will tackle ads that show cleaning as women's work. Image credit: Moschino
By Sarah Jones
An advertising watchdog and consumers alike are calling for increased attention to how the sexes are portrayed in marketing.
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","iv":"3c2508c89f73130e0a3323335942b13c","s":"eccf35b624b342ee"}
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