Retail
July 11, 2017
Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi
By Danny Parisi
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
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","iv":"3785423c652f5ecb4f0fc18c29d18ffa","s":"ddb58cd4a2b1ba56"}
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