Retail
July 11, 2017
Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi
By Danny Parisi
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
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","iv":"1031829645d16b6d9f984f8a0dba8755","s":"52be91a3a7a04d5f"}
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