Retail
July 11, 2017
Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi
By Danny Parisi
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
{"ct":"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","iv":"47d03f69e5cf02bb2140bbddf9f81275","s":"0447747f3ee9beb5"}
Share your thoughts. Click here