A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"7f6a9ada5d33e03fd4bd685c37a2c822","s":"33841b06832529c6"}