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Nov. 22, 2024
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Fragrance and personal care

Beauty AR makes Gen Z shoppers 10x more likely to buy

July 7, 2017

YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup

 

By Staff reports

Augmented reality beauty experiences can drive sales for brands, with a new study on application YouCam Makeup finding that try-on features double conversions.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Women now represent 13pc of global billionaire class: Altrata
  7. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Leading with pedigree, Range Rover promotes plug-in SUV
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos

Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize
Women now represent 13pc of global billionaire class: Altrata