Retail
July 7, 2017
Video marketing performs surprisingly well on Instagram for brands.
By Danny Parisi
While video marketing continues to thrive on YouTube and Facebook, Instagram has emerged as a surprisingly strong platform for film-based consumer engagement.
{"ct":"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","iv":"d427333bb8fc8be1050b08a781ea558f","s":"cc98fc20c0f5e1d1"}
Share your thoughts. Click here