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Nov. 22, 2024
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Fragrance and personal care

Top 10 luxury fragrance and personal care efforts of H1

July 6, 2017

Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder

 

By Jen King

During the first half of 2017, innovative technologies and social media proved to be a luxury beauty and fragrance marketers’ best asset when aspiring for consumer awareness and involvement.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Audemars Piguet unveils collaboration with artist Kaws
  9. Women now represent 13pc of global billionaire class: Altrata
  10. 2024: The challenge for luxury amid global and regulatory changes
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