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March 30, 2025
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Fragrance and personal care

Top 10 luxury fragrance and personal care efforts of H1

July 6, 2017

Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder

 

By Jen King

During the first half of 2017, innovative technologies and social media proved to be a luxury beauty and fragrance marketers’ best asset when aspiring for consumer awareness and involvement.

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  1. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
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  4. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  5. Maserati opens customization workshop at HQ
  6. 2024: The challenge for luxury amid global and regulatory changes
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