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Dec. 26, 2024
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  6. 2024: The challenge for luxury amid global and regulatory changes
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  10. Rolex partners with Melbourne’s National Gallery of Victoria
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Q&A

Why mobile is a silver bullet for customer care

May 4, 2011

Dave Lewis is chief marketing officer of Message Systems

 

By Mickey Alam Khan

The most obvious advantages of mobile are immediacy, intrusiveness and interactivity – all crucial in a customer-care context, according to a senior executive with history in direct and interactive marketing.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. Balmain enlists virtual faces as brand spokesmodels
  4. How can luxury brands tap into the back-to-school season?
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. 2024: The challenge for luxury amid global and regulatory changes
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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