Retail
June 30, 2017
Retail's average view rate is far below the all-industry average. Image credit: Strike Social
By Danny Parisi
Despite being one of the most popular advertising mediums in the world, retailers and brands routinely miss the mark on YouTube advertising, leaving large swaths of potential audience neglected.
{"ct":"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","iv":"50992f21534dff74e2fa12614e37acc5","s":"aa1c8adf42b13a1b"}
Share your thoughts. Click here