Mobile
May 4, 2011
By Rachel Lamb
French fashion house Christian Dior has recently released a fifth mobile application for Apple customers, but it is hard to tell if this multitude of apps is truly helping the brand or taking away from selling opportunities.
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","iv":"85852b7b7c4b362d2eaeb47344354ae3","s":"81e4b1ff28304702"}
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