Blog
June 26, 2017
SK-II's The Expiry Date reinforces that age is just a number. Image courtesy of SK-II
By Staff reports
Consumer involvement was on marketers' minds as they reinvented the recruitment process and opted for user-generated content over traditional casting.
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","iv":"7a4d855441a1c746a0ddfe25cf10a7b8","s":"24521b12b4af168f"}
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