Marketing
June 23, 2017
Longchamp's Paris Premier handbag modeled by Alexa Chung. Longchamp is a client of Air Paris
By Sarah Jones
NEW YORK – New luxury brands have an advantage on more established players, as they are launching in today’s fragmented marketing environment rather than being forced to adapt.
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","iv":"24c3384c19d57fe19cffb8126b17357d","s":"a280a1e2ad2b7c69"}
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