Fragrance and personal care
June 22, 2017
SK-II's The Expiry Date reinforces that age is just a number. Image courtesy of SK-II
By Jen King
Beauty marketer SK-II is exploring the internal and external pressures women face as they mature in its latest global marketing campaign.
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","iv":"5c69e3acc042a6afd3dc1eee66faa884","s":"44a3b843593fe6b7"}
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