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Marketing

Holistic approach to customer service helps avoid channel fatigue

June 21, 2017

Brands should shift their focus away from channel-centric support to intent-driven. Image credit: Pixabay

 

By Danny Parisi

NEW YORK – Understanding a customer’s intent is the best way to prepare and provide customer service as soon as he contacts the company, according to the CEO of [24]7.

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  1. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
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  3. 2024: The challenge for luxury amid global and regulatory changes
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  5. Zegna Group raises sales 2.2pc in 2024
  6. Nordic nations setting luxury trends of tomorrow
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. Luxury brands should recalibrate strategies amid market slowdown: Kearney
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