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Nov. 23, 2024
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Automotive

Land Rover brings Jaguars to Lyft’s fleet, suggesting luxury-ridesharing crossover

June 13, 2017

Land Rover's investment into Lyft also comes with partnered research on autonomous cars. Image credit: Bonhams

 

By Danny Parisi

Ridesharing app Lyft has just secured a huge investment from Land Rover to the tune of $25 million, suggesting that the relationship between luxury automotive brands and popular ridesharing services could expand.

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  1. Women now represent 13pc of global billionaire class: Altrata
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  3. The future of successful luxury brand collaborations
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  5. Dior goes for gold with flashy J'adore campaign
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Luxury Unfiltered: The real reason luxury brands fail
  8. Altiant is 2020 Luxury Market Researcher of the Year
  9. Bentley anticipates first electric SUV, arriving in 2026
  10. Ferrari, Chivas Regal forge multiyear partnership
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