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Nov. 23, 2024
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Fragrance and personal care

Guerlain advocates for bees in environmental protection effort

June 12, 2017

Guerlain is active in protecting biodiversity and bees. Image credit: Guerlain

 

By Jen King

French perfumer Guerlain is building awareness of the plight faced by its brand motif, the bee, through a long-term plan to protect biodiversity.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Vestiaire Collective partners with influencers to combat fast fashion
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