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Nov. 23, 2024
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Travel and hospitality

RHS demonstrates how to attract millennials to flower shows

June 9, 2017

RHS appeals to millennials for its Chatsworth Flower Show

 

By Brielle Jaekel

As younger consumers become less interested in landscaping, flower shows such as those by the Royal Horticultural Society are adopting new strategies engrained in the events themselves.

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  1. Ferrari, Chivas Regal forge multiyear partnership
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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