Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
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","iv":"e129a6207146fb722474e7a523f9ed5e","s":"a424c32531d3e7f2"}