Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
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","iv":"a5dbdfb1bc89ea0a6ab5eb460f02f95c","s":"b29ba6e54899373f"}