Marketing
June 8, 2017
Digital expeirences matter, image source: Swarovski
By Brielle Jaekel
As digital experiences become more advanced, consumers expect more and are now willing to exchange data for a better experience, according to a new report from Accenture Strategy.
{"ct":"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","iv":"2cb0db872b7d86b6cbfe533a0d8c8c1c","s":"85a6fb65149af449"}
Share your thoughts. Click here