Marketing
June 8, 2017
Digital expeirences matter, image source: Swarovski
By Brielle Jaekel
As digital experiences become more advanced, consumers expect more and are now willing to exchange data for a better experience, according to a new report from Accenture Strategy.
{"ct":"xySVQACvCV86IKjYYw6XXBDdKnGpf5VLHGntTua5iRP2ZF3XhAEF3qo1bbanQOfZlai+RQVi2AH01RUzmuFrdqnfQIiMLinaIDUOgjUIhN7ny6kJywab4r\/CKYQbi0DrUrZbMIgZ\/qotX7aGj7u8HxtqrwYplEyh7CjlfgFRA6nwyLHuR1tF3RYdFvh3jdqMcstDBMkYjsZOyDC2ijZfCmnkc9cCjMeaTNgIuJhWMOEAAL1O1ybmNUhH3Zqqu8Sw4XOGO6e2Zq5uq4My5r4VdUdoNpFlb3q\/EQg9OMHGqzk4woKWe6nI\/yJeAcy4urN34x4p8aEwkTU5S+Km4CgmoR9wrJ3FsyeV2eD4lwgAkBErjmJI8KFHk04+DCLLE92l6N3jq73N37HQ0mom78wmpfUgD+\/EIljHvYxyggDD7rf65Py2He\/vchtPz4kH4gtoI9y47blj5TSmhSWvtWJcpZsKIKdQ\/R8SbuNVtts2oVs0E+D7ZM\/f5nXkMc\/xOI4uiVKT+vYWOuMww5elx6RECV1mMrRrxheiJBgVMuV\/zQrwXyi\/RRh1eo4BaESj7cR6bQ5H\/WDtZsga1bAbngwQGCbY30K3UqhJNUawwxknMkN7vzv67SPztx1RoDka2\/1AsQ5IfSBZRodiDBcptUbr01L4\/x7HXTDmSBQyNyYFxZGLrxOPEbyYqCCNa2iLAVIKyns1RlIU6CiCI+VD3kZGJoLv\/thgHDuuYaOaasN+OVebJdnvxY920q6y2Mg\/\/657LNVz3Zpc9ZbN+TcVy4ESkPxVBXmzozvCV2Lxe4RqVPXwTZ5YwVucigeW0zowAJ5fUUpOtxmAHfHS5vuandqxxceCgZKPxeDEunl53t4Qmh8\/PzKnlGYtNdHdwtdxozPbSWV1wcfdXrTcicHMlfWxJsl7t7VkUkBsOkUeqxrsvKHrHY9MhACh6ua5jIuXT2M1BDdEQbXgW5SiKMxnnB\/vybbYBD5FuLo5lagJaNC3Gf9x0dNLVf653ROEcdlXXfXdEzqSgqvMfBf+94+TAc\/YWw9m\/DFdncg8TYNr47ADHdK3fJSu5DNzJUkjSxXjiZ2o07K8uyqvwMhvelBfvvGuI2CQc\/8SO4JqOQUMqpj1d1MuRTy+K6BQvizMT+E2PKE2UqzcuNPWszspUVApqi\/Hcndbh9+RheGLRnMXMWmEATGeKBdcNVj3W2ax+65vr7tzGnZrqR6cI3mMxceRmgUbShi7Fwipouxzi5e8s7Nx9lyUpcJVxYQCjpyFGE1S\/00qIVVQOK\/dv4Fy1sJbsIiny8gVWmaOgsgombT0Ptg0UYwp2chu3cr\/vP5tkDQQVcE22rfvro+T0vARmfO00jB2lwjNudyoX+vIV193yEnsbG0Q1VBHiWXhDQkX9u7qrYPZUm5fF95xkLWhpUO9J14rVn4MklvQ6u3tilhwEvj61QL4jA3MLdEDMnIU+74hBPBidmsLB0an71MkMCiOff+8HrUBHlt+oUGUow2X6cGDLAJXqL+\/g0H\/9KOfpN5HMM5tEzKipWuESvO5bYw3Pw81xLOsrLJfcx\/r4v7hIsE+BL8zsmTm+jB6HidZwY1tn0jBI\/W73lmIkMJ5zCA4BODjPdlxNDOWQGeAuggyDtmk3lxbXE1tWazeMHTuz6m1qdj+yo2LyWnJ4GSQXooyHQyqgIHEFNc587GMzIN2HdfK9PLF35fxDW21EOZg+fiNwq3IYHOBHusloF\/8qE4avTnjNWGkpolTBNV5byC+qDt0oOwnFcbQfrJRW\/wnQnojsgn561Yhzsx35rRkHz2Y3pM3kpbAkPuP2uOQlHEi7TyDTDs5Fc0\/or1crEGDybNJyrE53roOL6UTXrnHSThzlxx\/tNkG5UAIB6PFgJM6XLIUATODW9aV8WGvR9uqaHNqISIF1Osk2u6StQ\/+7Kmwl13SEsxOWEReNGypqMCMDt9YZ5OXAngLV37SMfYiJmk0Et1eDUZOzQPqMjk7QPw+hKgI19aoI4TAtcV\/G6\/1NBAqLpjDzAAyvMK4zcCDpP7CYCuKTZA8bgeyiK3ZXLN0f5dJCLrVmHbJbKznPELzqPr6XsDt\/Uc82VvLl6d4wKr1sjRHmtujLc+ZteNqLHjCxHXmYejaS1tIiUgL0ZiHK2Am+w3zz8QyUocfq6YUtGKwzb5isFdu6GYzLlZpyQzB4zU2jDqI+wo\/8V6C8a9o\/SrtWml3sQJbDWGBnfSDgdjI4S3Fwm1A9gmphrqRi9RZxfcKFpmqUY9z7HWUPKRETvc2Sx4sQrVUTSkFgjDOdXMqMO96IRCuyjOHC3jqgKEmYJuC90kFcT+7xcp88N+qs75JvhmqIuoW9vZ5dIYSHxXy8s6Wr+lSphx0fURJIqCgIw9Tb19tJCTTWBFrkljVuQlap0gaFzX2tmWCMsnahVOqVcFbOPCWe\/VvwIUtZwH+rlY3yFXkDxfHMA2rR3K+0nDfVJV7OzPqeTuCGgLWBFaHuv6tR+Bf0kczCKfSaznKwXZXIj9aMiqib75L7AVH51KM1t89qM3URDFC2Ky\/jzNc+DEUtLaPF16A5mmaIWIkVE15ZnSs+TVDbLwoTZ3iO68jUuqW0Jaa3ZG8WV2Z9+SCzflr5yC\/5vdabGVENdYAGH7A9XiUxETalyjt2PLzvh+42zKdOZ8imyQf8ZHfEcoNueOXI2zHksv0eFLe0CepLY11vinO0v9m9x6KHMRVcmoDsDvKqRfdGWzHaqmtxuUUiwjIzEk\/Qbkiy1+B3mjVw8vFRlk2db\/xrsGF3hKsD+GZbW8fydvvr+SXKXEqGEFLXyd3iJz5zxE\/IOo\/NRLfVWEw5LSp0v1cRs7d5+AwLezf2w2mcu6qLjIKO7rt5QQFvljtEE+Xx9czhdnl9aOS0RTvEge3CBRPXNThRvG9BHmhN8jAmipACagKnUZPsNmlvhn5Eccq1NC26nX6CEk23PpU08KRvCdTwqe9yLH6Vits6A+4cljQkidIp2xFfrzy\/bcjJjkEEws3LoJRm\/EvUn9uwmr383j+yVwFr8J5lbVwCZnEb5hxJ7DI+eHumxt1P0D7hu82PzCJDOo7QFakjFCs4A7Spr6DrjkTjxBj5u+jw0YHWD7h2cElw4DxjpehFCDUP4OQiF0kL0VWM4vU4iZDZ85lMzI8DKAmb8Gw5llEP+d1iOvp+sBuFRArjmPR594xSIShGkMicK3I8sOl9NCW1mpFVUXEYLG44ArcjyAz6bxed13iHANtJ\/BBiL9r4\/a1WxDq6H8Xr6OIj7o7h0gtBNkOmbqUuLZ337Sej9qh0AZ1b3gjmJOIl7eIgLabBecGm9hHUl7+qk4fgj7P9yNJmiCBP3hqqk7QxicqMhOfChUudlJvjVBkZoXJ3WUUVYdtczcniIEUeYamfvy6SROY79ncWrTRbrjuLc+VT0bgr\/j6I8yFw9hg4jtfWzPbztVkDuO3agnJZqcOrQWx0uzENdx5XW5OyW4nmKBhwmY7BfN750cG4DHYBb8tvMVdlKgSrWjoyjYYlQ86sgHW4p\/u88CBT0IsmQek9+6bbiERyux6UcyTiT5D79DyNNKFOfsG\/rYwH1wKalEwH+67ZiZdyU587f7DaGolevQS9hEMGNergoHeZ7kNolVMTmutm7UXfZbrp92\/iBm+hxhCrbjpiHgsXDclg2eOARFou22Ki2j0q30ypkjBgbVkgwb0QAQK11KdO4ZAmEWgXlV8x0Pcuxmon4w0kRToDsIN16u8TEKUIxX37exsVvkJ5aAaslpeaOnvt75l7alQ7FJuTTIwhb\/5w1W0Zh7vdcfOtCNHgnui5pnXZypKm7Z\/JvZTltfsFekS7WRK3zDEw5Yx1YpORm9etWG4qCmghjoFY\/+X6sC85oghx7QtqYH8Osfr2EXbdyrVo1fh0YnjSHhyoPs6CJCb8gqhgKtWpDr8EDXScyH6pf1++nsW7h6\/sMewXRrJ3PWrjv3ECJlBWxe6mwSvysnmNfFHk7elxyolFfdZu3NwFEbi67lx3Lpxh+UcudF+GLBGxVQtF8TZ1rsxOg\/fbp6uoFCJb3Wjin0P0XPvsjIsJEIczVCFg+EMnpx4+3N+xI6o98sjPdAePxaFap\/TATw\/emZpZTUkAdx6OABSqApz0zMnbYeq9eaCSfrXUTrqZPcLwjZ4Y8B0KWiFTom2Mt4iNZ3gG1SiyGNdbA\/UPuNPJeB3iMrW8efxRw7bNR0qskkCyP9p32qOW7VyXUJ0pjY15Cdqzo8HxrpS2b45VhS1I2p179rC0Gd0f0lsATzs9JQmpYIdO5YScwLLZ1k9OjxGwxa3ePG3Af7olmwJR3F1ko96Tcz7k6Xus840j1QgZmKrE2TCTqvhR\/IhNjsa6BEpzUzd+nuAME\/+KbKnMW3uir3Cr9CdJGqXYGIPeyV\/J5QYluCJr9nBUgPEsqMxJdX19ruvVRCqKvH53ZkSgV3i5mTTCw+3QOAaxRsVTSOaqDk0IMivOa2MtEq4vv1c81tP\/c83knYBdDJgBkgJkVX7mgQxLtLw3TWYWfk10YUND0uGiNtjFCghnlo40rWnKcYNKWVDvdZzR7zxOOLke\/lr22iZZNKQDFLn6KIkMg26WbMSZynS9GquR6cSklHqhUiSIYS6NPF\/fhGL6otMQhriAYS3yv3Fm7IJ3erml51OXiX+51d535xPP4DRgzIXdkua0k6cVzLQQV632rkuKKEbud61EigOVkfgYniqhyaOrq7gzNHU8IntP9j34l\/x+4\/Q6UH+Al1V7f\/cK5MRa4l90zGzRuqnrBzxgERZP3c0a7SQ+R\/k2OUCq8kJLjGwqeegmtzqxVVlotM9NTnaynEynMmFgNT2pQX\/PkNWqZWaVGuaas5n+6O9dDA1QwclFLRiAPE1gmxogn6ZTzd0Udagn+oTPkJHmv5tNK76HClXKQ7sSNrl6DNIn3T\/PG\/o+KzfD89JlnjIHpYLleABlcoyvriAmb\/rjupNno8LJedsAoxvNDo9f+wNVnvRYLd2LbOtdatW3\/ztj\/3eXaUnOi7+JT7O+mCkiPhyprjQeeYfG4hfVNIjXWh0Rg2Itu6qayV6oSqXJh71cvYRbnup\/SHlC8Ll8I0sQNMfbBIkManyUJACkmnBEamLQDJAqW28gDJH1DeOfa5WZsX79M6Qqqw8ltS\/YU3wEETmMiG\/HovkkyuHTR9ZBNl5KHyLwgpUnm914ccPAHq3F+n7AoojRpTu4eRzwbxuS4FhXXFtg9GNyAORS3f\/XC56XWgXOEfDojGcKgWnp03JAF6qbsu+nL3mu+WR0lYCq4Zy2Q0dVDfQbMMiOypuccmmovDIEsm+DELa1Xdufc9A9eFXJV\/lMaCw0lAe5H9y0U2Avh4WINorYf1BRpES80hBwI4U1Wy+Xxv+oqIChklHROe2hc+rdGX0x0NjK+nWBFxSHBwWc6NZkyIfBslQQZxC\/i8iPa5YBmNLQwOdeN4f9O+78Y3JNngNFkSS1aAad0iQ8zZx79Nz4CN7UVs258AHQdcAPBAEiqkvPaqbUojYw\/n9LDpdZ5TRn8X8A\/yWZj9zOvhhDgMH+WPQ8P66\/6k9U\/eHKRBUwjNC9O3NcLAiw0GCUIQJlm+Sp+HVdJvI7bWszd73q0Ly0302udpPFQHk6ASVXpjMbbzrO8sJs7cdSzwr+h3ST1tUU6bhdPJUWe42pOhBrEFB\/J6UmImZp1f8YHCnkQz7YCDwk\/51\/OictHY\/W1rKeYO5IufPOg7FYX8r7JI2oV4nYAuGhIdKBGVkyeWV\/b56WuTy76f0uPFvCTNTplDfTQTPZ0+lpObE+s52KE3cGKI1zaNrKCt+DgnhyMhe9y4VmgMch52jJ+D8S6fiCCByE0oGcbw8gaz1hqNPLaj0WNL6XRkE3FuejDjSzAXzR3aixLaGgQtpnZeoiNpZaiq1XoD50T6TQkn8PExhkPqrK+3zdM1+RyveCoMBgajcvXZaXRy\/mwQnuCnM\/PGqu2F8sZHxGU5SqbeNqnDDSIECKhGzn48V4kEbcXODxEUiFrWdDZMqSm2+zNGuOQUDsEk5Bfzjm8Kc3FDDNneFMlqNMBpdHMCcConXXu3YwgER5D+pgywloSmplHGib\/M4qmWEE334ERk941UQTBZsh480cCErz1kpa2AXJc3AKS0Cjl873WUn2NJF7pGpeqpmUW2oH1RbFErL68ziCW4YCSQ5a0AtTgJkj1ic+\/SbBM0XOw74b14RtOVMN\/jxo0OaYrnBpizkvB7R3+qflBRYUOZFNgGtGkVnaGfTh3ekJ3lRRtwfKc7nbUnYxJVpiwkFbo7vayXbwMZX5HhKjA2AvpIFT+BhrjzLWwdzp1ux1mC7HLf15QAPAKv\/QybGq4L2fLvtZy2Nb7aGRIbUcFmFQwOgUU0takckpgdh6Mn3CTNDB1NlEoy+HAdQpzWe3VGofdGwgEU+TRYTiKwj1RlFpl4j2tSW191pAcB4s0mPguNwTwbsZZViQaqyCiQ36HlgA+xip4RDfspds5OlNV\/gCyTQGmCDzZOC1WV\/iDUejx0KFXDkScm6C2rQSMIpmmXviUUDXKY\/pCklP1fIj94lLS+cwq+e1EftCzVFR2WLmpUW8JQJqvJNQZ9RE4FnHkYcxj+aHMyYCTnU3CoTR+dqCpvzPPeYZMfE\/xACcXkmHcAqDjlbZS9ObQV8G7j6zOkcFBynbm1xAowKYsmRfRGMdaweAr6NkpmMKT4kTUtEz62JfAjIhTWvBdHq3nVZnyaVUZNP3wS7v+T1WcLqEemi\/OraNJsOYAy+rUK967JHAyWyNMLIUtoaIZfep6uKMOHjqGAvPZxpi5O1gDbYQ24oR5RyBIJGYsZSPuqWvw3VnI90Z2zt2n8qY\/MIiw310hb6zD2ACtG+6lDxIoYV+pKfgzPe4Y+tiJx8SKaDs1bLhRGaE5RiMqvDCzcfnjSZ4ejt7TmdiiTuHoVwDj5BL\/Rf7vYIpVEYgfgM6enm48F9nXJGkJOI0Tpli4jPOXZ3ZLGVKSVjtWCUQ96JfLmZGDdNgti3wIGZ5jO4mYdkVcB7YJNAcuj\/1yxCXylEJhaI+R7ZeorhB9GiewLTjURlugjrbJ7pUMLvmMy3VPCuGTzf7j8GJUbK6SCxV9IksvQG15lJrLrWAsiDb5CBvUA0AsZoH0dASD1tD1ou0nVcZBI1yJAKW\/MMq6eRHKsL0apFeyeJ6\/CcifwQ2qhdc+AwBjFG0M2I8kAoYKfE7CCJsIpplBZaSHyheg==","iv":"b7d53d0466b5f1a5b399c12830625db8","s":"d46a86a2cde87081"}
Share your thoughts. Click here