Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
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","iv":"85eddad3562d3fed0317efeccb660f81","s":"d30068b7c8c3cff1"}
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