Media/publishing
June 2, 2017
Promotional image for Tag Heuer content on NYT VR
By Sarah Jones
As more advertisers are tapping into the opportunities of branded editorial, The New York Times is expanding its commercial content operations.
{"ct":"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","iv":"9ce6588991820e722c1f62843d2981d9","s":"e852f4a05617e846"}
Share your thoughts. Click here