Media/publishing
June 2, 2017
Promotional image for Tag Heuer content on NYT VR
By Sarah Jones
As more advertisers are tapping into the opportunities of branded editorial, The New York Times is expanding its commercial content operations.
{"ct":"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","iv":"5a82fa7e63f83345f947379c4d045acd","s":"0a915e9f0a2027ff"}
Share your thoughts. Click here