Marketing
May 24, 2017
Four Seasons Hotels guests can experience guided lessons from health experts
By Jen King
The United States’ current political and social tensions have opened opportunities for brands that support consumer aspirations of balance, health and connections, causing challenges to arise for traditional luxury players.
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","iv":"f066cab88f30439f1824053e91e63620","s":"b0866e522311e95a"}
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