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Retail

Success in China is understanding consumer ecosystem: L2

May 19, 2017

Due to government regulations, Chinese consumers use entirely different digital services than the western market

 

By Danny Parisi

NEW YORK – Luxury brands must understand that entering into the Chinese market requires more than just learning the language, it requires knowledge of an unfamiliar consumer ecosystem that is much different than what marketers are accustomed to in the West.

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  1. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  2. Bulgari supports preservation as Louvre Museum presents 'Torlonia Marbles'
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Omega launches Paris 2024 pop-up at South Coast Plaza
  5. Centurion Lounge lands at Reagan National Airport
  6. The 1916 Company tours Tudor store debut in Denver
  7. Harrods lists exclusive designs from Judith Leiber
  8. Register now: China Outlook 2020 conference Nov. 6 New York
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Raffles Jaipur reaches Pink City
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