Marketing
May 19, 2017
Image courtesy of Dolce & Gabbana
By Sarah Jones
With the increased prevalence of social media in luxury marketing, brands have become more accessible to consumers, but a new report from Fashion and Beauty Monitor finds that nearly three-quarters of luxury labels still cite maintaining exclusivity as a top challenge.
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","iv":"0ddfef3d32fb680853ca2c15ff4df559","s":"cf020ce3d74aad6c"}
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