Marketing
May 12, 2017
Image source Bergdorf Goodman
By Sarah Jones
Luxury brands are incorporating experiential and emotional elements into their Mother’s Day efforts as the holiday’s honorees increasingly prefer memories over gifts.
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","iv":"4d4449f77070ca5170abb79a923ca741","s":"f506458b80df34c3"}
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