Financial services
May 8, 2017
Lanvin fall/winter 2014 campaign; multigenerational marketing offers luxury brands an opportunity to expand their audience
By Sarah Jones
NEW YORK – Rather than needing to change their story to appeal to younger generations, luxury brands should find the parts of their unique narrative that will resonate with consumers today, according to the founder of family biography service Bind These Words.
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","iv":"3373cc3732d7394f861f33fb1775ab15","s":"63d16faf5aa6839d"}
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