Luxury Daily, May 5, 2017 – Forrester calls the end of advertising as we know it

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May 5, 2017

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Luxury Memo

Forrester calls the end of advertising as we know it free

Advertising shaped culture, delivered product information and bolstered the economy. New digital tools that often outperform advertising are causing the ad model to fray.

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Media/publishing

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Marketing

73pc of Gen Y opt for health over wealth, says Cassandra SVP

NEW YORK – Although attention is beginning to shift from Gen Y, more commonly referred to as millennials, toward younger Gen Z consumers, the idealism of the former demographic has redefined what luxury means.

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Travel and hospitality

Crystal creates itineraries to cater to all family members

NEW YORK –Hospitality service provider Crystal's CEO detailed how it was able to go from an established hospitality brand that originally catered to an older demographic to being an all-ages travel provider at Luxury Roundtable: Engaging Gens X, Y & Z May 3.

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Media/publishing

Generational elasticity a necessary strategy for print titles

NEW YORK – Today’s newsstands have more magazine titles than ever before, an indicator that print is certainly not dead and that readers crave a physical interaction with something real, says Town & Country’s style director.

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Apparel and accessories

Mulberry brings fans closer by introducing its “family”

British fashion label Mulberry is not only building up its image of craftsmanship and quality, but also of intimacy and family in its latest video.

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Retail

Saks’ The Vault completes standalone trifecta in Greenwich, CT

Department store chain Saks Fifth Avenue has opened its first dedicated jewelry boutique in Greenwich, CT.

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Apparel and accessories

Belstaff puts archival pieces up for sale through Vestiaire Collective

British fashion label Belstaff is opening up some of its vintage collection to buyers via a partnership with secondhand retailer Vestiaire Collection.

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Automotive

Infotainment systems have become major selling point for automakers: report

Consumer behavior and interest in in-vehicle infotainment systems is drastically shifting the luxury auto industry, forcing automakers to up their standards in terms of connectivity.

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News briefs

Nordstrom, Bremont, Airbnb, DVF and YNAP – Live news

Luxury Daily's live news from May 4 - Nordstrom hires former Henri Bendel CFO; Bremont named first official timekeeper of Royal Henley Regatta; Airbnb links with Hearst for print travel title; DVF turns teacher in MasterClass workshop; In-season brands drive YNAP’s 15.4pc Q1 revenue increase.

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News briefs

Luxury projections, Burberry, Tesla and artists’ homes – News briefs

Today in luxury marketing - Kering sales, LVMH Dior buy bolster luxury projections; Burberry to move about 300 roles to Leeds from London; Musk employs unusual marketing plan for Model 3: "Anti-selling"; The iconoclastic homes of top artists.

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