Marketing
May 4, 2017
Image source Moda Operandi
By Sarah Jones
NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.
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