Marketing
May 4, 2017
Image source Moda Operandi
By Sarah Jones
NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.
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